Our privacy policy

Your privacy is important to us, and we take our responsibility of caring for it seriously. We respect your privacy rights and are committed to protecting the personal information that is collected about you. This Privacy Policy describes what information Gameloft collects and how we use, disclose, transfer, and store it. If you do not want Gameloft to collect, store, use or share your information in the ways described in this Privacy Policy, you may not be able to play our games or use our services.

Gameloft SE, including its subsidiary companies (“Gameloft”), collects, stores, and uses your information as a data controller in connection with, and in order to provide and develop, Gameloft’s games, mobile applications, services and websites (together referred to as the “Services”) in accordance with this privacy policy (“Privacy Policy”).

All of our Services, whether used on mobile devices, PCs or other platforms, are governed by this Privacy Policy.

By using the Services, you hereby consent to this Privacy Policy.

This Privacy Policy is effective as of May 10, 2020 and was last modified on May 4, 2020.

If you have any questions, comments or concerns regarding our Privacy Policy and/or practices, please see the “How to contact us” section below.

1 - How we collect your information

Gameloft collects some information from you when you:

create an account;
get a subscription to play our games;
play our games or use game-related services;
make a purchase within our Services;
create user-generated content;
watch advertisements within our Services;
sign up for a newsletter;
contact Gameloft customer service and take part in technical-support sessions;
enter a contest, event or sweepstakes, or participate in a challenge held by Gameloft;
chat with other users of the Services;
signal interest in participating in a playtest;
share or contribute to our social media channels and other community websites, including forums;
apply for a job.

2 - Information we collect

Gameloft collects only adequate and relevant information limited to the purposes defined hereunder.

a - Information you provide us

Contact information (such as your name and email address)
Your age
Your gender
Your birthdate
Your username and password
Profile information (such as a profile picture)
Information that you provide when seeking help from our customer service (such as chat logs, contact details such as your phone number and email address if necessary to resolve your request, and customer support tickets)
Other information you provide us (such as information used to identify a lost account)

b - Information we automatically collect directly from you when you use our Services

Information about your game progress and activity
Information about your interactions with other players
IP address and device identifiers (such as your device ID, advertising ID, MAC address, IMEI)
Information about your device (such as device name and operating system, browser information, including browser type and the language you prefer)
Information we collect using cookies and similar technologies (Note: You can refer to our Cookies Policy to learn more about opting out of such technologies)
General geolocation information
Precise geolocation information (GPS), if you configure your device location settings
Gameloft player ID

c - Information we obtain from our partners (advertisers, others publishers, distributors, billing partners, ad network providers)

Information that we receive if you decide to connect to a third-party social network (such as Facebook or Game Center)
Information from billing and distribution partners (if you subscribe to certain games or make in-game purchases)
Information for advertising and analytics purposes, so we can provide you with better Services
Information (such as IPs, Device IDs) we may receive from other partners, which we use to place / send you advertising

3 - How we use your information

Under normal circumstances, we only collect personal information from you when:

we have a legal obligation to collect and process personal information from you
we have your consent to do so
we need the personal information to fulfill a contract with you and provide you with the Services, such as customer support services, bug and service-error detection, and fraud prevention
the processing is in our legitimate interests (when we serve and measure the effectiveness of advertising or marketing campaigns, analyze your gaming activities, protect and improve our products and services) and not overridden by your rights, or when we have a legal obligation to collect personal information from you

We primarily use the information to provide you with a better gaming experience, but we also use your information, both individually and combined, as follows:

To operate our business and to enhance your gaming experience, including to:

provide you with the Services that are suitable for your age and compliant with the applicable laws of your country of residence
provide gaming experiences that you may like and functionalities you have subscribed to
track your use of the Services to help us learn more about your gaming activities and understand your preferences and tendencies, so that we can personalize your experience, provide you with in-game offers and notifications that are tailored to you, and otherwise enhance your gaming experience
facilitate sharing on social networks
register your participation in a contest and contact you in the event of a prize
organize and ensure the proper management of events (e.g. registering your participation in an event, granting access to an event, prize delivery)
offer you the opportunity to take part in playtesting (game tests)
protect against cheating, crime or fraud, or for other security reasons
identify and fix bugs and service errors
use it for administration, analytics, research, and optimization
compile statistics
comply with all regulatory and legal requirements, and answer any requests from Data Protection Authorities or any law enforcement agency
respect security requirements (e.g. performing audits)

To provide you with support, communicate with you and respond to any requests or questions you have submitted through our customer support.
To personalize our communication with you, including to:

handle your subscription to, and opting-out of, our newsletters
contact you to promote our Services and contests we may offer
send you, with your prior consent, promotions or marketing materials (we will provide you with the opportunity to opt out of receiving such materials in the future)
offer in-game surveys
provide you with advertising that better suits your interests and profile and is age-/gender-appropriate and targeted to your general location
serve and measure the effectiveness of advertising
collect any personal information you may disclose through messages you choose to send to another user or defined group of users through our message, chat, post or other in-game functions, as well as to collect necessary personal information belonging to the user(s) you are contacting, in order to facilitate communication (Note: We will never collect any information sent outside of the functionality of our Services, including through emails or text messages)
personalize your content and offers
send you push notifications (should you choose to allow that function)—only for users 13 years of age or older in the United States

For some of the purposes described above, Gameloft may use and perform analytics, profiling and segmentation.

4 - Who we share your information with

We share your information with:

Other players and users (social features, etc.)
Gameloft group companies
Third-party service providers and partners (advertising, social media, etc.)
Public authorities (only when required by law)

5 - Where we process your information

We process your information within the European Economic Area (“EEA”), the United States and in other countries. We take steps to ensure that your information is adequately protected wherever it is processed. Your personal data may be transferred to countries where the data protection laws may be different from those in your country of residence. Where we transfer personal data from the EEA to other countries, including the United States, we use a variety of legal mechanisms, including contracts, to help ensure your rights and protections travel with your data and strive to use reasonable organizational, technical, and administrative measures to protect the confidentiality, integrity, and availability of your personal information.

6 - How long we store your information

We retain your information for as long as your account is active or as needed to provide you with the Services. We will delete your information within a reasonable timeframe if you request account deletion, or if your account has been inactive for a long period of time.

We may retain information beyond this period if it is necessary to comply with our legal obligations, resolve disputes, or enforce our agreements. We will delete or anonymize your information when it is no longer needed for the purposes described above.

7 - Security of your information

The security, integrity, and confidentiality of your information are extremely important to us. We have implemented technical, administrative, and physical security measures designed to protect your information from unauthorized access, disclosure, use, and modification. We review our security procedures periodically to consider appropriate new technology and methods.

8 - Your rights

You have the following rights regarding your personal information:

The right to access your personal information held by us
The right to rectify any inaccurate or incomplete personal information held by us
The right to erase your personal information held by us (right to be forgotten)
The right to restrict processing of your personal information
The right to object to processing of your personal information
The right to data portability
The right to withdraw your consent at any time (where we rely on your consent to process your information)

If you wish to exercise any of these rights, please contact us using the contact details provided below. We will respond to your request within a reasonable timeframe.

9 - Changes to our privacy policy

We may update this Privacy Policy from time to time in response to changing legal, technical or business developments. We will take appropriate measures to inform you, consistent with the significance of the changes we make. Please review this Privacy Policy periodically to stay informed about how we are protecting your information.

10 - How to contact us

If you have any questions or concerns about this Privacy Policy or our practices, or if you wish to exercise your rights as described above, you can contact us at:

Email: DataProtectionSupport@gameloft.com
Postal address: Gameloft SE, 14 rue Auber, 75009 Paris, France

We will respond to your request within a reasonable timeframe.

This privacy policy was last updated on May 4, 2020.